This week marks 5 years since the idea of Bax Botanics began to take actual shape. We had been pondering the idea of bringing a product to market but it was then that the idea seemed to become an actual possibility.
So many great things have happened over the last 5 years. We’ve seen the alcohol free sector grow hugely, both in the UK and all around the globe. We’ve seen the creation of many alcohol free online stores, bricks and mortar stores and alcohol free bars. We’ve seen award-winning mixologists creating wonderful alcohol-free cocktails in some of the greatest bars in the world.
A whole “mindful drinking” movement has flourished!
Alcohol free drinks should never be second class. They should be given the same attention, creativity and thought as alcohol. We should value the creators, the makers, the risk takers. They are inspiring the hospitality and retail industries to be more inclusive of those not drinking alcohol. They are influencing people, business and even government to explore a better relationship with alcohol
It has been a rollercoaster ride, the last 5 years.. There have been many ups and downs and some difficult times for everyone. We are honoured to have won many awards, and thrilled to be exporting around the globe. We are still here championing quality, artisan made products in a world of mass production.
But most of all we are proud that in our own little way we have encouraged people to think differently about alcohol free drinks and how important they are in an modern, inclusive world.
Here’s to the next 5 years! Cheers to you all!